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EPOS was formerly known as Sennheiser Communication and is a joint venture between Demant Group – a world-leading audio and hearing technology corporation – and Sennheiser. Jointly, the company has over 115 years of experience in audio innovation. EPOS was established in 2019 and now sells the former Sennheiser product lines under the name EPOS| Sennheiser. The goal of EPOS is to become known as the high-end audio provider for gamers.
Goal
Establish EPOS as the premium provider of headsets and mics for gamers
As an unknown brand, particularly amongst gamers, EPOS needed to establish itself as the premium provider of quality audio headsets and microphones in the market.
digitalPR was brought on-board to support EPOS during its rebranding phase, through the daily management of relations with media, reviewers, and influencers. Our goal was to secure positive coverage about EPOS and EPOS products in key media, to establish the brand in the minds of gamers.
Strategy
Education and clear communications based on experience
digitalPR had previously worked with the existing EPOS | Sennheiser line of products, including successfully pitching these products to top reviewers in the key media outlets within the Nordic region. As such, media were already familiar with the quality of the products and the Sennheiser name. Our job was to introduce the new EPOS brand and educate media regarding the close connection to Sennheiser Communication.
Through successfully promoting audio hardware in the past, digitalPR learned that great audio products cannot be ‘explained’ – they must be experienced. With our knowledge and journalistic background as former tech reviewers, the
digitalPR team made sure to test the products, before sending them to reviewers. Too often review hardware is sent out by inexperienced PR-agencies with no knowledge of the product. Our in-depth knowledge and experience allow us to clearly communicate the benefits, and deal with questions and concerns in a timely manner, helping to avoid negative coverage.
In addition to reviews and media relations, digitalPR also leveraged key gaming influencers in the region to create long-term collaborations and ambassador agreements. This helped to place EPOS front-and-center in the minds of gamers.
Outcome
Big win
In just the first two months (April/May) of the campaign, digitalPR had already secured reviews in some of the largest relevant gaming media in the Nordics, including Gamedeactor and Daily Rush. We also secured a high-profile influencer agreement with Gex, one of Denmark’s largest influencers, who promoted the EPOS GSP 600 headset and GSX 1200 Pro amplifier to his influential fanbase.
Examples of results and coverage (2020):
•Reviews secured in:
•Gamereactor (pan-Nordic)
•Daily Rush (Denmark)
•Feber (Sweden)
•SweClockers (Sweden)
•Tek (Norway)
•V2 (Finland)
•Influencer promotion secured with:
•Gex
•Bergerbrush
•JNS Tech
How our services work
- Nordic PR
- Thought Leadership
- Digital Marketing
- Content Marketing
- Influencer Marketing
- Localization and Translation
Nordic PR
digitalPR is your brand’s gateway to the entire Nordic region. Through the execution of compelling and newsworthy PR and communications campaigns, we have proven success in propelling brands to the top of the news agenda. Our expert team of former, high-profile technology journalists have strong relationships with all the key B2B and consumer media, and specialize in crafting campaigns and thought-leadership stories that will grow your business.
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Thought Leadership
Within every organization there are star people, whose knowledge and expertise are a cornerstone of your business success. With the right driving force, these people can become powerful advocates for your brand.And in the digital age, expertise and authenticity are major selling points that can drive sales just as much as advertising or other promotional campaigns, but only if done correctly.
Our job at digitalPR is to ensure that your star people are heard in the right media at the right time, and in the right context, so that they can shine a light on your business and its USPs.
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Digital Marketing
We offer tailored digital marketing strategies across platforms from Google to TikTok, precisely aligning your goals with your target audience for optimal ROI.
Our expertise in the Nordic region allows us to customize strategies based on each country’s unique digital preferences. This sets us apart from agencies offering “one-size-fits-all” solutions.
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Content Marketing
An effective content marketing strategy must be at the heart of any digital marketing initiative. However, in order to generate high-quality traffic and leads, your brand must produce compelling, insightful content that resonates with your target audience. digitalPR is uniquely placed to supply content campaigns that convert, thanks to our expert team of former technology journalists. We will write content that demands to be read, and drive inbound traffic and leads through effective use of lead-nurturing strategies.
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Influencer Marketing
In a recent survey of 4000 marketing agencies, brands, and other industry professionals, 91% of respondents believed influencer marketing to be an effective form of marketing. Whether you need a one-off influencer activation or long-term partnerships with relevant, high-profile influencers in your business sector, digitalPR can ensure your brand is promoted by the right influencers, in the right way, and with measurable results.
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Localization and Translation
As self-confessed language nerds, we are writers, editors and expert translators at heart. We can localize even the most complicated product content, while maintaining technical accuracy and your brand’s unique tone of voice. This ensures that your key communications material can be enjoyed in all the Nordic languages.
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